Dan Roatcap’s life has been all about agriculture. With family roots extending back into early American history in Pennsylvania’s Shenandoah Valley where his ancestors settled and farmed during the founding of this nation. Dan’s father grew up and worked on ranches in Colorado before WW II, after which he took up farming in Santa Susanna, California. Dan also grew up in the fields of Ventura and Santa Barbara County's where the family specialized in row crops for companies like Peto Seed and Hunt - Wesson Foods.

In the early 60’s Dan’s parents established a Christmas tree farm in Santa Paula where Dan has been involved with since its inception.  Learning the basics of farming from his father plus Ag classes in high school including FFA & 4H.  Raising cattle for auction, gave him the prospective needed to blend old tech with modern research to continue the family business. As a 4-H All-star Achiever, with 9 years as a member, Dan later became the adult leader of the Briggs 4H Club.

With major studies in Geology and Ag Science at Ventura College Dan continues to bring forth practical and adaptive technological applications into his agriculture environment.

The reputation of Santa Paula Christmas Trees is well known through out California where Dan is the Southern Chairman of the California Christmas Tree Association. Santa Paula Christmas Trees is known for it robust product and is considered a premier destination for the very finest of “Choose and Cut” your own Christmas trees in the state of California.

It was during on going experiments involving several species of trees intended to understand their characteristics and viability as Christmas trees that Dan began to test the Ejax Wetter Water System. According to Dan during a multi-year trial the results were “astonishing”.  “ The trees in the test area grew faster, were greener and were clearly healthier,” added Roatcap.

In addition to Christmas trees Dan also grows vegetables such as corn, squash, tomatoes, pumpkins for sale during the summer months and while it was not intended these crops flourish like none before as a result of their access to the treated water by Ejax by being able to uptake nutrients more efficiently through this water management practice.

As a youngster, Dan learned to play the violin..., which he still plays. Plus he became a string specialist and became proficient on the 5-string banjo, guitar and bass.  Stopping by the farm some day... and you just might catch him wailing on one of those instruments.